As Barbie reaches its 65th anniversary, the iconic doll brand has undergone a profound transformation, embracing diversity in a world that demands inclusivity. Originally introduced in 1959 with a singular representation of beauty, the modern Barbie reflects a dynamic shift, offering dolls in 35 skin tones, 97 hairstyles, and nine body types, including variations like wheelchairs, Down syndrome, vitiligo, and plus sizes. Noteworthy is the brand’s commitment to fostering inclusivity, with Barbie becoming a symbol of empowerment, inspiring fashion trends like Barbiecore and gaining cultural significance.

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Despite the transforming path, Barbie’s maturation has not been without obstacles. Barbie, who has previously been criticised for propagating unattainable beauty standards, gender norms, and Eurocentrism, has adjusted to societal needs. The brand aggressively seeks feedback from many populations, highlighting the necessity of incorporating multiple perspectives during the design process. The 65th anniversary dolls, created by principal designer Carlyle Nuera, include a reimagining of Barbie’s original style that emphasizes adaptability and diversity. The celebration of Barbie’s continuing success highlights the brand’s capacity to grow with the times while maintaining some timeless traditions, ensuring its continued relevance and impact in the cultural landscape.