This Morning Show Found a Pathetic Way to Promote Dark-Skinned Brides and People are Furious!

Jago Pakistan Jago is a morning show which has been hosted by the very talented Sanam Jung who started off her career as a VJ on Aag TV. She was a very versatile VJ and famous among media fraternity. She later got her debut on Hum TV her first drama was Dil e Muztar.She’s been hosting this morning show for quite a few years now and now she’s become a part of the life of every housewife or girls who are her daily audience.

After her morning show, she and her content of the morning show have been part of controversies every now and then. On 14th of March, the morning show aired and left many people amazed. Amber Khan and Farida were invited as guests on the very famous show on a national channel called Jago Pakistan Jago. Amber and Farida were to judge a bunch of self-taught beauticians who, if won, would bag a prize money of 1 lac. Both the ladies brought a challenge to the beauticians that they have to use a “Negro” foundation base as a challenge to see how creative they could be with this color tone on models.

What made people angry was the thought and theme that if it was to check the creativity of the beauticians they should have had dark-skinned models. How hard is that? The beauticians were judges on the basis of how well they could play with color on dark skin as it is actually very easy to put any color on the bright skin. The whole idea could have been put very well, maybe it’s the execution of the idea which was put very poorly.

The jury of the competition – Amber and Farida

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Self-taught beauticians

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There were around 8 beauticians who were to compete with each other

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All of these beauticians came from the remote area of Karachi

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So the “Negro” foundation was slattered on the white-skinned models

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They portrayed the whole theme as to break the fairness bandwagon

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The models were to walk around in the dark-toned foundation only on their faces

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All these beauticians came from many different backgrounds and had different reasons to win the prize money. The task they were put into had the only issue that people on the internet didn’t like how they put their “anti-fairness” regime.

Here’s the full video of the episode from yesterday:

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