So, if you have missed the MAC cosmetic’s ‘Suhoor Look’, then we feel really bad for you because what else would you want to see? Estee Lauder, the company that owns MAC actually decided to make a cosmetic ad to provide their customer a “step by step” makeup tutorial for suhoor. Yes, SUHOOR.
In the month of Ramzan, people usually go out for Sehri/Suhoor and like to dine out in different places. Otherwise, a vast majority like to have some parathas and chai in their pyjamas and sleep right after they are done with Fajr prayers. So, since the video was out and had a caption “Suhoor look”, people went bonkers over the idea! Like how can people get to have this face full of makeup in Sehri?
Here’s the teaser of the actual video!
Since the original video is removed by MAC Cosmetics, Middle Easts, we’re left with a few photos lingering around the internet.
But people all around the globe had a fit of laughter by comparing the look by MAC to the look they actually have at Suhoor!
What Mac thinks the “suhoor look” is versus what it actually looks like pic.twitter.com/HmcQsMbqBf
— Yomna Nassar (يمنى) (@yummmmna) May 26, 2018
But someone took the right insight since the brand did not talk on their behalf. So, this woman told the Twitteratis that “not every ad is for you” The ad was solely made for a very different culture. Since Dubai itself has a culture where Suhoor starts at 9 pm and it’s very festive.
Many people are complaining about MAC's make up look for suhoor—saying they barely open their eyes when eating in early morning.
In fact, suhoor in Dubai starts at 9 pm and they go to a night out right after.
It's a targeting. Not all ads are about you. pic.twitter.com/3dCBLcNnBT
— 🌻 (@khansaafathima) May 26, 2018
No thank you MAC, I’ll stick with my natural traumatized fox look during suhoor. pic.twitter.com/kwNsQAWuXL
— عائشة (@aishathepoet) May 26, 2018
what u look like at suhoor vs what MAC Cosmetics thinks u look like pic.twitter.com/QqOq33tX28
— mariam (@yetsoday) May 27, 2018
Mac Suhoor Look/ SAHUR pic.twitter.com/v9oQTYuaHc
— Özge Toker (@ozgeetoker) May 27, 2018
And Twitter was literally flooded with hilarious tweets!!
@MACcosmetics lmaoo what the fuck do y'all think suhoor is????
— barnes (@saIvctore) May 27, 2018
This guy makes sense!
— Pat Earrings ✨ (@chibiandchill) May 26, 2018
Suhoor/sehri -the meal before fasting starts. Thank you @MACcosmetics must remember to set my alarm earlier so that I can myself look glamorous when I drag myself out of bed at 3am for my 3.15 porridge and gallon of water… pic.twitter.com/uw9uTtUYXZ
— Nilufar Ahmed (@ahmed_nilufar) May 27, 2018
And last but not least, here’s what this one woman had tweeted:
Mac Cosmetics Middle East is responsible for the ad.Lavish Suhoor parties are part of Middle Eastern culture for the upper class. Upper class women tend to purchase higher end makeup. This ad isn't really that off-target.Western Muslims need to stop bashing this ad.
— Sadaf (@HeyitsSadaf) May 27, 2018
And a few others followed.
WHAT WAS MAC THINKING?!
Well, all these tweets are from all over the world but it’s very relatable to all the Pakistanis. Let us know your thoughts on this. It seems like MAC sure has realized their mistake as they’ve taken down the video, even if they were targeting a specific audience. But then again, not the masses. So, yeah, the campaign was a major fail but we can still appreciate their efforts! *winks* They tried, they tried.
Tag a makeup lover who can’t live without her makeup (even at Suhoor)! LOL.