Education is key to growth, sustainability and a stepping ladder toward the road to success and empowerment, it is a basic human right and not a gender-specific luxury. Lifebuoy’s recent campaign #MazbootBanegiMeriBetiParhegi is a great initiative in breaking down the barriers and highlighting the importance of “Girl Child Education” and how it can help young girls grow into successful young women.

An astonishing 12 Million girls in Pakistan are currently out of school and the prevailing literacy rate is at 36%. Additionally, 21% of our girls are married before the age of 18 years.

The campaign highlights issues like a conservative mindset of parents, early girl child marriage, boys given preference over girls as the core reasons why young girls of Pakistan are deprived of the basic right to education. The communication also shows how parents, especially the mother, plays a pivotal role in being the protagonist for her daughter’s stronger future by giving her the gift of education.

UNITE WITH LIFEBUOY SHAMPOO TO MAKE IT ALL HAPPEN!

While the focus is to spread awareness about the importance of girl child education throughout Pakistan, the brand also aspires to create a self-sustaining platform in partnership with other organizations to enable more girls to go to school.

Let’s join hands with Lifebuoy Shampoo and promote “Girl Child Education” so that we can help our girls become strong, independent women. Here’s a glance at how mothers support and want their daughters to get an education which will help them in broadening their horizon and take the route of being independent and self-sufficient.

What do you think about it? Share your thoughts with us in the comments.